OUR Mission

Creating Healthy Lives

We’re not just about fitness, we’re not just about nutrition. We’re about the whole picture, because that’s what it takes to thrive and succeed.

Whatever your goal is we want to help you get there. Where do you want to go today?

Joey Daoud

CEO & Chief Coach

Joey’s mission is causing change in others. As a documentary producer he caused change through media. Looking to expand his impact, he now coaches others and believes everyone should have the tools to live active, healthy, and happy lives.

More About Joey

Growing up, Joey had zero athletic ability or interest. Computers and filmmaking were far more interesting than team sports. He went to extremes to avoid any kind of fitness regimen – he even took physical education online in high school.

However, in his 20s, overweight and out of shape, he knew he needed to make a change. After 3 months of hemming and hawing he joined his local CrossFit gym and hasn’t looked back.

The wide variety of movements kept things interesting and always presented a new challenge.

Real change came when he focused on his nutrition, cleaning up his eating through Whole 30 and dropping 30 pounds in the process.

The foundation Joey found through CrossFit led him to wonder what else he could achieve. That manifested itself into summiting Mount Rainier and competing in road races, Spartan races, and Ragnar races.

As someone who has been living with the autoimmune disorder Crohn’s disease for over 10 years, Joey is also passionate about finding therapy through fitness and nutrition and exploring new fronts in science, including the microbiome and DNA testing.

Joey created New Territory to be more than a coaching company. It’s about helping everyone learn and discover their best selves.

Read Joey’s full journey into fitness.

Certifications

CrossFit Level 2 Coach

Precision Nutrition Level 1

USA Weightlifting Coach

CrossFit Weighlifting

CrossFit Gymnastics

Pose Running Specialist

Aerobic Capacity Specialist

CrossFit Kettlebell

Rebecca Goodrich, MS, RDN, LDN

Chief Nutritionist

I have an endless passion in guiding and helping others achieve their goals into living and incorporating a more mindful, nutritious and overall healthier lifestyle.  When practicing, I take a mindful and intuitive approach in how I help others.

I am a Registered Dietitian / Licensed Nutritionist. Currently, I hold a bachelors and masters degree in dietetics and nutrition while having a vast knowledge of medical nutrition therapy. My current specialties include gut health along with other conditions such as weight loss management.

Many conditions and diseases are stemmed through a lack of maintaining a healthy gut / microflora and overall lifestyle. I have a strong desire and passion to help those who are currently struggling within this realm of nutrition and those who are curious and want to learn more about creating and maintaining a healthier lifestyle. Stay Mindful!

Rebecca Goodrich, MS, RDN, LDN

Chief Nutritionist

I have an endless passion in guiding and helping others achieve their goals into living and incorporating a more mindful, nutritious and overall healthier lifestyle.  When practicing, I take a mindful and intuitive approach in how I help others.

I am a Registered Dietitian / Licensed Nutritionist. Currently, I hold a bachelors and masters degree in dietetics and nutrition while having a vast knowledge of medical nutrition therapy. My current specialties include gut health along with other conditions such as weight loss management.

Many conditions and diseases are stemmed through a lack of maintaining a healthy gut / microflora and overall lifestyle. I have a strong desire and passion to help those who are currently struggling within this realm of nutrition and those who are curious and want to learn more about creating and maintaining a healthier lifestyle. Stay Mindful!

Our Services

5 point coaching

fitness

Building a sound body by training a balance of strength and aerobic capacity.

nutrition

There is no perfect diet. We’re about finding the right balance of eating that works for your goals and lifestyle.

recovery

Tap into your peak performance through proper sleep, rest, and mobility.

mindfulness

Do you hit pause and reflect each day? Mediatation, journaling, reflection.

Fun

This is what it’s all about. The training. The eating. Get out there, laugh, love, and have fun!